You could have heard about B Corps then wondered what they are and why they matter. Around business circles, there has been a lot of fuss about B Lab and the likely benefits it could avail to a business. B Lab is a nonprofit that offers certifications to businesses for their integrity and quality of service and products that are focused on overall improvement and integrity to the environment.
Becoming a B Corp is a good way to steer a business since there are many benefits that come with this type of certification. It places the business at a better position to bargain for visibility in the market, and the certification can be used as point of reference when referring to the involvement of the business in corporate affairs that do not involve making profit. If you have been thinking about getting a B Corporation certification for your business, here are benefits the business can get through this move.
Join good company
Going by the perception placed upon businesses that are certified by B Lab, getting your business certified as well places it in the league of businesses that can be trusted. Your business becomes part of businesses that are doing great things and contributing towards the development of a better society. B Corps are made to respect and connect with each other in a manner that is socially responsible and good for their economies.
Therefore, with the support of other members, your business can access prime offers and deals that could not have been visible if it was not certified via B Lab. It is a perfect way to enhance the exposure of the business and to create new opportunities that are targeted at elevating its status, both in the market and internally. Becoming a B Corp allows a company to learn new ways of doing things that are friendly to the market and its partners.
Marketing is one of the most complex activities that every business has to deal with. Getting a B Corp certification allows the business to more easily handle marketing. The certification offers a perfect way of proclaiming what the business stands for and this offers a meaningful image for the business that raises its integrity. It is a way to let people know that you are mindful about human welfare and environmental health.
Clients and partners looking for a like-minded business will more easily trust your business and can place huge investment into the business due to this assurance. As you will also learn from Marlon Kobacker you don’t need to spend a lot to attract customers who are after a business that shares their ideas and perceptions regarding nature and its development; with a B Corp certification they will locate you.
The business grows bigger and better
Pursuing a B Corp certification means the business has accomplished the requirements issued by B Lab. To become a B Corp, the organization has to get not less than 80 out of 200 during the stringent Impact Assessment. Considering majority of highest scorers get less than 100, this would mean getting approved as a B Corp a business must have first embarked on a mission towards overall improvement. Getting the certification also makes the business better and gives it the go ahead to pursue some complex tasks that could not be possible without the certification.
Once a business becomes a B Corp, it is presumed to have declared interest in protecting and valuing the interests of its stakeholders and shareholders. It embraces a broader perspective of service delivery and in the process is able to deal with more involving tasks that ordinary businesses cannot manage.